Деловой английский, аудирование

[_Swetlana]

hi to all
продолжаю делать дз по деловому английскому, и шо 
Новое заданье, и тема весьма интересная.
https://yadi.sk/i/TN9AUaRi1KP6Vg
https://yadi.sk/i/H13i3FQ462NJug
https://yadi.sk/i/iNLV--B0Tjtqkg
https://yadi.sk/i/JmKebJzbjQxBUg

Аудио 2.1
https://yadi.sk/d/Y7Q-llyo1hdxqg
2.2
https://yadi.sk/d/2zJ7rqm5wQ6hPw
2.3
https://yadi.sk/d/7FvavKf7Tdc8-Q


1. Cooling off period – the time when you change your mind and cancel an order.
2. Credit card details (информация о кредитной карте)– the name, number and expiry date on your credit card.
3. Method of payment (способ оплаты) – the way you choose to buy the goods you want.
4. Interesr-free credit (беспроцентный кредит) – when you can pay some time after you buy? but not extra-cost.
5. Out of stock (нет в наличии) – when the goods you requre are not aviable.
6. Money back guarantee (гарантия возврата денег) – a promise to give your money back if you are not happy.
7. After sales service (послепродажное обслуживание) – the help you get from a company when you start to use their product.

[_Swetlana]

high street retailing - розничная торговля на главных улицах
Что такое e-toys? Среда программирования?

[zwh]

The key to our success is that we treat customer as a single individual and we don't treat customer as online customers or store customers. Our experience shows that customers sometimes buy online, sometimes order on the telephone and sometimes going to the store to pick up goods. So we need to understand what our customers want or what our customers want depending on the product they're buying and to serve our customers in the most appropriate way.

Дальше лень, да и идти надо.

[Lodur]

Что такое e-toys? Среда программирования?

Не встечал. Гугл выдал вот такое (и как раз на Амазоне, как у вас в тексте):
https://www.amazon.com/s?ie=UTF8&me=A1TB5P4OH3IT0U&page=1
Интервью в аудиофайлах как-то не соответствует информации на странице с упражнениями. Там обещают интервью некоего Simon Murdoch с //amazon.co.uk; судя по картинке (да и имени тоже), он мужчина. А в аудио интервью с женщиной.

[_Swetlana]

The key to our success is that we treat customer as a single individual and we don't treat customer as online customers or store customers. Our experience shows that customers sometimes buy online, sometimes order on the telephone and sometimes going to the store to pick up goods. So we need to understand what our customers want or what our customers want depending on the product they're buying and to serve our customers in the most appropriate way.

Дальше лень, да и идти надо.

Спасибо.

[_Swetlana]

Что такое e-toys? Среда программирования?

Не встечал. Гугл выдал вот такое (и как раз на Амазоне, как у вас в тексте):
https://www.amazon.com/s?ie=UTF8&me=A1TB5P4OH3IT0U&page=1
Интервью в аудиофайлах как-то не соответствует информации на странице с упражнениями. Там обещают интервью некоего Simon Murdoch с //amazon.co.uk; судя по картинке (да и имени тоже), он мужчина. А в аудио интервью с женщиной.

Да, аудиотексты совсем другие. Более того, нашла в конце учебника ответы - английские тексты - там действительно интервью с этим Саймоном Мэрдоком.
Сжульничать не удалось - придётся слушать аудио.

1  аудио, 1 предложение (к-е говорит мущщина)
Коко? продаёт товары в магазинах stores (слышу туз) на главных улицах и онлайн. Удачно ли вы проводили эти операции одновременно?

[_Swetlana]

Дальше так по тексту, с небольшими изменениями.

The key to our success is that we treat customer as a single individual and we don't treat customer as online customers or store customers. Our experience shows that customers will sometimes buy online, sometimes order on the telephone and sometimes going to the store to pick up goods. So we need to understand what our customers want at any one time  or what our customers want depending on the product they're buying and to serve our customers in the most appropriate way.

[_Swetlana]

Нашла первую часть интервью. Что мне слышалось "коко" оказалось аргосом.

Argos sells goods in its high-street stores and online. How do you run these operations successfully side by side?

IT The key to our success is that we treat the customer as a single individual, and we don't treat customers as online customers or store customers. Our experience shows that customers will sometimes buy online, sometimes order on the telephone and sometimes go into the stores to pick up goods. So we need to understand what our customers want at any one time or what our customers want depending on the product that they're buying, and serve those customers in the most appropriate way. In terms of our operation, our operations are fully integrated. The prices that we show on the website are identical to the prices that you would pay in the store. You can call up a call centre and enquire about an order that you, you placed through any channel, whether that's the store, the website or the telephone. And if you buy something from the website and you don't like what you've got, you can return that item to a store. So running a multi- channel operation is the key to our success. We don't run operations side by side; we run a truly integrated multi-channel offer.

[_Swetlana]

Честно послушала 2-ю часть.
В последнем абзаце перестала понимать о чём речь. "at any promotions that are running along side those products" - это о чём?

– What do you think the keys of success in online selling?

– I think the most important thing is to understand that the customers use website for lots of different reasons. Some people or coming to website to actually buy something on date day, other people and a lot of people  coming to website to ??? (я бы сказала get more, но слышу эко) information  either about the product or about the retailer and the key of selling online is to understand or recognize what the customer wants when there're on your website and ??? provide information.

So the keys for us are providing good images and good information technical information on all the ??? sell, being very clear about the price of the product at any promotions that are running along side those products, being very clear to the customer about  what the delivery options are for each individual products, and then, a loving  them to find all of date information  and then buy ??? ready.

[_Swetlana]

Вот что на самом деле (на случай, если кто-нибудь тоже тренируется на этих аудио).

I: What do you think are the keys to success in online selling?
IT: I think, the most important thing is to understand that customers use websites for lots of different reasons. Some people are coming to a website to actually buy something on that day; um, other people, uh, and a lot of people, are coming to a website to acquire information either about a product, urn, or about the retailer, um, and the key to selling online is to understand or recognise what the customer wants when they're on your website and try and provide that information. So the keys for us are providing good images and good information - technical information on all of the products that we sell; being very clear about the price of the product and any promotions that are running alongside those products; being very clear to the customer about what the delivery options are for each individual product; and then, allowing them to find all of that information and then buy once they're ready.

[zwh]

Третий:

The key is to understand that not everybody wants to buy from a web site and for us a lot of our customers will research products online and then go to the store to pick that product up. And so it's about understanding that customers online behave very similarily to the customers on the high street: they come and browse and then they think about it and then they come back and buy. And again it's going back to understanding that customers are people, they are not online customers or store customers, they're just customers, and that they will want to do different things at different times. So the key is to make a site that is easy to navigate, easy to find and easy to transact with. And if you get these key things right, then customers will keep coming back to you.

[_Swetlana]

Спасибо 
Щас попытаюсь сначала сам послушать, потом сравню с вашим текстом.

[Awwal12]

The key is to understand that not everybody wants to buy from a web site and for us a lot of our customers will research products online and then go to the store to pick that product up. And so it's about understanding that customers online behave very similarily to the customers on the high street: they come and browse and then they think about it and then they come back and buy. And again it's going back to understanding that customers are people, they are not online customers or store customers, they're just customers, and that they will want to do different things at different times. So the key is making a site that is easy to navigate, easy to find and easy to transact with. And if you get these key things right, then customers will keep coming back to you.

Right. (Поправка не влияет на смысл.)

[zwh]

The key is to understand that not everybody wants to buy from a web site and for us a lot of our customers will research products online and then go to the store to pick that product up. And so it's about understanding that customers online behave very similarily to the customers on the high street: they come and browse and then they think about it and then they come back and buy. And again it's going back to understanding that customers are people, they are not online customers or store customers, they're just customers, and that they will want to do different things at different times. So the key is making a site that is easy to navigate, easy to find and easy to transact with. And if you get these key things right, then customers will keep coming back to you.

Right. (Поправка не влияет на смысл.)

Видимо, "to" я уже чисто ориентируясь на смысл добавил. Так-то, честно гря, мне показалось, что "similarily" она произнесла как /симилалили/, но я уже исходя из здравого смысла мысленно поправил.

[_Swetlana]

И себе, и людям. Разумеется, чисто для ознакомления 


https://yadi.sk/i/hL6id5gj_SLIBg
https://yadi.sk/i/fms-btwiguIYoA
https://yadi.sk/d/HdWDQ_XnQZJbIA
https://yadi.sk/d/afyEnDUfn_64fw